Are you in the price suppression trap?

You might feel tempted to keep your prices low because you think:

  • “I know what my clients make—they can’t afford premium prices!”

  • “My clients are cheap!”

  • “I live in a low-cost area.”

  • “I know my clients–they won’t go for a price increase.”

But here’s the truth: suppressing prices is a trap; increasing prices gets you out.

Here’s why:

  1. Full-price buyers exist. The right clients happily pay for your expertise.

  2. Pricing signals value. Low prices make prospects question your quality.

  3. Confidence sells. Lowering prices weakens your authority.

  4. Scarcity works. Letting go of the wrong clients makes room for better ones.

  5. Cheap clients cost more. They drain time and energy for less profit.

The solution? 

Let price-sensitive buyers leave. 

It’s scary, but when you stand firm in your pricing, you’ll attract the clients who truly value your work.

 
 

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Geraldine Carter