Ok.

So, you’ve decided to provide excellent service, to go above and beyond what clients typically expect of their CPA. You’ve thought of all the ways to effortlessly add value and reduce friction.

It’s what your Ideal Buyers have been looking for.

It’s what your best clients have been waiting for.

Clients will love it.

But how will you price it?

How do you price it?

Brace yourself, my dear linear thinkers.

You’ll put an arbitrary number on it.

Stay with me. It’s gonna be ok.

I know we don’t like arbitrary.

Arbitrary feels made up.

And made up feels wrong.

But we do like testing.

And so we’ll use this arbitrary number to test pricing in the marketplace.

We’ll experiment with finding the right number and it will be arbitrary.

And it will be ok.