Geraldine Carter

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Answering the phone: expedient, or distracting?​

This question came up and garnered a spirited discussion:

When a client calls, should I answer it (because it’s more efficient than a twelve-email exchange) or do I let it go to voicemail (so it doesn’t interrupt my deep work time)?

I offer an answer in the form of three questions, and in a different plane:

What if the phone ringing was a downstream symptom of an upstream problem?

What if your clients had questions answered before they ever needed to call?

How might you design your business so that clients needing to call simply wasn’t a thing?


ARE YOU READY TO WORK LESS?

The next cohort of Down to 40 Hours CPA Mastermind launches AUG 27.

In this powerful 4-month program, we address key challenges in your firm. Expect to:

  • Fix pricing issues and get guidance on increasing prices without overdoing or underdoing it

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  • Start focusing on a niche without feeling like you’re jumping off a ledge

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  • Get the support, sounding board, and accountability you need to move forward with confidence

Design the firm you want to own instead of the one you think you should build.
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