Waitlists you might be or have been on:

- Restaurants

- Colleges and Universities

- Airplane flights (even if they call it Stand By)

- Storage unit

- Kids’ camps

- Country club

- Fitness Center

- Permit to float the Grand Canyon

…

Waitlists are everywhere.

We are used to them.

They’re the obvious choice when capacity is limited and/or the quality of the experience needs to be managed.

…

If your firm is at or beyond capacity, what would it take for you to create a waitlist?

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