A friendly reminder for repricing season 🔔

As year-end repricing season fast approaches, you’ll notice my drumbeat getting louder.

Because this matters.

REMEMBER:
Price is independent of cost.

The seller can add value without adding cost.
You don’t have to double staff to double revenue.

REMEMBER:
Revenue doesn’t come from staff.
It doesn’t come from work.
It doesn’t come from effort.
It doesn’t come from time.
It doesn’t come from clients.

REMEMBER:
Revenue doesn’t come from delivering reports, returns, or audits.
Not from dealing with K-1s, Schedule Cs, Schedule Es, or doing projections.
Not from handling W2s, 1099s, or doing compliance.
It doesn’t even come from filing federal or state returns.

REMEMBER:
Revenue comes from value.
Revenue comes from having created value.
Revenue comes from clients who pay you in exchange for the value they expect you to create for them.
Pricing tools capture the value you’ll create.

REMEMBER:
Your price is independent of your cost.
Always has been.
Always will be.

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