Just how much revenue did that ship mechanic leave on the table?

Had he been better at pricing, he might have been able to price more profitably. 

Pricing intangibles is a skill; the better a seller does it, the more revenue he can generate for the time and effort he puts in. 

But how do you price intangibles when they are hard to pin down?

In today’s episode, I offer four ways to price intangible value.

LISTEN »