Sun Valley Retreat
Speed up progress.
Deepen connections.
Tap into the knowledge of your peers.
Get a heavy dose of clarity in very little time.
Tuesday, June 17th – Wednesday, June 18th
$2995
Max size = 6
Topic Options
We can work on anything valuable to you.
I want your thought at the end to be:
”That was amazing and incredibly helpful.”
”I feel so much better and am so glad I did this.”
Questions to reflect on before 6/1:
What would I be delighted to climb aboard the airplane with when I leave?
What questions do I most want answered?
How do I want to feel at the end?
What do I want when I leave that I don’t have right now?
We can work on anything valuable to you.
Here are a few ideas:
2026 “Think Big” Business Design
Products. Prices. Delivery. Staff. Hours. Feeling. Look ahead and think big about what you want your business to be like next year, in 3 - 5 years, and beyond. Going out to the future means we don't have to worry about the “how.” Instead, we focus on the “what.”
Metrics You Care About
THP. Hours. Stress. Clients you enjoy. Stamps in the passport. Weeks of vacation. Work you love. Autonomy. Flexibility. Let’s clarify what you care about and design your business with your personal metrics in mind. (Screw the “Top 100.” :)
Eyes on Your Business
Use the expertise of your peers to help you see what you alone cannot.
Aligned Business
Make sure your value, product, messaging, website, delivery, and budget are in a straight line, not like a gappy, leaning Jenga Tower. :)
Penciled in Outline
To be updated as we get closer — like 6/11ish.
MONDAY
Arrive, get settled.
Drinks and dinner: possibly at the Warfield, for the upper deck view, food, drinks.
TUESDAY & WEDNESDAY
9am – 1pm – Individual Hot Seats
1pm – 2pm – Lunch & easy walk
2pm – 4pm – Individual Hot Seats
4pm – 6pm – Quiet / free / work / nap time
6pm Drinks / dinner
If the chairlift is running, we can ride to the top for a session – lift ticket included. If not, we can opt for a relaxed walk or hike near town instead.
THURSDAY
10am – Check out of AirBnb
10am – Shuttles to airport
Count Me In!
Includes 2 full days of time with fellow Masterminders and Geraldine, AirBnb, breakfast + lunch on both days.
Add a 1/2 day of exclusive 1:1 time with Geraldine, the day before or after the 2 main days. Only 2 spots available.
Take time away from your business, to work on your business
When you step away, it’s easier to see your business and where it needs to go.
When you’re surrounded by peers who understand where you want to go, you can:
Gain insights that are hard to find elsewhere.
Dig into topics you might not otherwise have time to, because you get distracted.
Feel more connected to those who support you.
Write off a fun vacation :)
Imagine:
Cutting through a bunch of noise and fast-tracking your progress
Feeling so lucky to have every. last. client. on your roster
Feeling confident that you’ve got the roadmap to meet your fall and 2026 tax season goals
Stretching yourself and your firm up to the next level of performance
Go Deep with Your People.
Talk shop with Masterminders and others in Geraldine’s ecosystem who have been where you are and can help you work through challenges and:
Spend focused time cleaning up your back-end systems.
Build confidence by seeing just how far you’ve come.
Create a clear game plan to tackle key problem areas.
Continue and accelerate progress in a short amount of time.
2 Fulls Days Retreat in Sun Valley, Idaho
Experience the magic of Sun Valley, where towering peaks become the backdrop for shared time bound to be unforgettable.
On Tuesday, June 17th and Wednesday, June 18th, spend two full days focused on you and your business.
I will be 100% available from 9am - 5pm both days for anything you want to ask me, including “Where are the best burritos?” but more likely:
What’s your game plan for 2026?
What are you having the most difficulty implementing right now?
What are you least motivated to do right now? What’s your frog?
What about your practice are you the least comfortable with?
Now that you’ve reshaped the nuts and bolts of your practice (niche, package, price, staff, systems), what’s your new Delighted One-Year Goal?
What’s your delighted 10-year goal?
Logistics, please
RETREAT DATES: Tuesday, June 17th – Wednesday, June 18th
SUGGESTED TRAVEL DATES: Monday, June 16th & Friday, June 19th
AIRPORT: “SUN” for Sun Valley. The airport is in the town of Hailey, 10 miles down the road. United and Delta fly here.
…
NB: BOI for Boise is 2.5 hours away. Southwest, United, and Delta serve Boise. It’s a pretty easy, traffic-free, somewhat scenic drive.
AIRPORT PICK UP: Chances are decent I can pick you up and drop you off. There are also shuttles and Ubers.
TICKETS: At the time of research, tickets for most people cost $500 - $650. Our airport is small, so flights *literally* sell out. Don’t wait.
SLEEP: Three nights (Mon pm - Thurs am) are included in the price. I will book a modern, well-appointed AirBnB, and you will have your own room. You are also welcome to stay in a hotel if you prefer, especially if you are staying extra nights.
AIRBNB: [IN PENCIL Here’s the address for your GPS: 225 River Ridge Ln, Ketchum, ID 83340. Check in is 4pm. Check out is 10am.]
EAT: I’ll stock the AirBnb with breakfast and lunch food, as well as snacks. However, if you (we) want to go out to dinner or order out, that’s not included in the price.
Arriving
G’s Cell: 406.241.1111. Text me if anything changes. (No, it’s not weird to text me.)
AirBNB: (TBC: I will put the address here and share you on the reservation.)
Depending on when you arrive: I may be able to pick you up at the airport. There are also shuttles, Ubers, and taxis.
Driving from Boise? It’s about 3 hours.
Random Details
If you need an office, you are welcome to use mine. The library is also an option – it has conference rooms, etc.
Airbnb has a hot tub, so bring a suit if you want.
It’s going to be awesome and fun, but don’t take my word for it…
I practically begged to have an in person event. I wanted to SEE the people who had helped me transform my firm. (Zoom can only take relationships so far). Sun valley is the perfect place. I get out of my real life and then spend a weekend working with trusted colleagues. Each participant gets approx 3 hours of time to deep dive on a topic that is important to them. Can you imagine what you can accomplish? The brain power in this room alone is worth a fortune! We pull it all on the table. Then once we are spent. We have dinners together and laugh so hard and do it all again the next day.
You leave the retreat both exhausted and energized to take the leap and crush the next step. I hope you all can join me. I want to help you make your business the best possible version and I need you to help me do the same.
Melissa Downs, EA
Going to the mastermind retreat was exactly what I needed. I wanted to step away from the daily chaos and actually work on my business instead of just being stuck in it. It ended up being even more valuable than I expected.
The biggest game-changer? Having a group of smart, thoughtful people take a hard look at how I was running things. We all get tunnel vision, and their feedback helped me catch things I never would have seen on my own.
The pre-work also forced me to sit down and really think through what I wanted to focus on. That made the whole experience way more productive.
But honestly, the best part was the people. Since we’re all spread out across the country, it was amazing to finally meet some of them in person. There was so much love in that room—genuine support, encouragement, and a real sense of community.
If you’re on the fence about going, just do it. You already know this is a great community. Now imagine what happens when you get everyone in the same room, fully focused on helping each other level up. It’s 100% worth it.
Minne Lau, CPA
I almost didn’t make time for it — my to-do list felt never-ending, and it seemed impossible to step away from ‘getting things done.’
But the retreat gave me something I didn’t know I needed: space to breathe, real connection with others, and a chance to dig into some deeper fears I’d been avoiding — like being seen and asking for help.
Geraldine has a way of seeing what you need before you do. She pulled me aside and coached me through something bigger than I came in expecting, and she did it in a way that felt safe and supportive.
The focused time, the stunning location, the camaraderie — it all helped me see new versions of success and reminded me I’m not alone in wanting something different. I left with clarity, momentum, and a sense of connection that went beyond just business.
When I first considered joining the retreat, I had a few major concerns. Childcare was a big one—figuring out how to manage things at home with my husband working during the day. I was also worried about the cost and whether I’d actually see a return on investment. At that point, I had only been working with Geraldine for about five months, so I wasn’t sure if it was the right time to make such a big commitment.
But I’m so glad I did. The retreat ended up being incredibly valuable, both personally and professionally. I had tons of face time with Geraldine, which gave me the chance to dive deep into all sorts of challenges and ideas. Most importantly, I saw a return on my investment several times over. The setting in Sun Valley added this amazing element of rest and relaxation that made the whole experience feel even more worthwhile.
One of the biggest surprises was how powerful the connections were. I built real relationships with other CPAs and masterminders—people I now turn to for advice and support. It was such a gift to be surrounded by like-minded professionals who just got it.
It’s hard to pinpoint a single favorite part of the experience because it was the combination that made it so special. The in-depth discussions, the focused time with Geraldine, the networking, and the peaceful, inspiring atmosphere all came together in a way that made everything click.
There were also a few unexpected benefits that had a lasting impact:
Accountability & Follow-Through – Being in a room with other driven CPAs pushed me to take action on the ideas I’d been sitting on. The structure of the retreat helped me articulate my plans, and I walked away with a clear roadmap I was actually excited to implement.
New Ways of Thinking – It completely shifted how I view my business. I stopped getting caught in the weeds and started thinking bigger—about the kind of work I love, how I want my business to feel, and what truly matters to me beyond just the numbers.
Confidence in My Decisions – Before the retreat, I often second-guessed myself. But working through my challenges with Geraldine and the group gave me a whole new level of clarity. I left feeling grounded, confident, and sure that I was on the right track.
Without a doubt, I’d recommend this retreat. It pushed me through some of the mindset blocks I had around being "new" to my niche. Before, I wasn’t always sure if I had enough to offer. But after the retreat, I could clearly see the value I bring—and that changed everything. It helped me step fully into my expertise.
Looking back, I’m so glad I didn’t let the initial hesitation stop me. The investment of time and money more than paid off. The insights, the strategy, the support, the relationships—I gained so much more than I expected. It was truly worth it.