5-Day Webinar Challenge

Broaden Your Reach | Differentiate Yourself | Accelerate Sales

Lessons for the next session of 5DWC start on July 1st, 2023.
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What if your leads totally trusted you before you even met?

Hosting webinars is an almost magical way for solo CPAs and firm owners to grow their accounting practice.

Why is this?

Because hosting webinars creates a kind of “asymmetric intimacy” with your viewers - i.e., you don’t know them at all but they feel like they know you.

I have personally observed this phenomenon as both a host and a listener, but you don’t have to take my word for it... there is scientific evidence to back it up.

The bottom line is this:

Regular exposure to a webinar host creates friendship and intimacy with people in the audience.

And guess what?

People buy from people they know, like, and trust!

Producing a webinar doesn’t have to be hard.

Sure, webinars by Tony Robbins probably take a team of people and a ton of money, but that’s not the kind of webinar you need to create to grow your accounting practice.

And yet, most accounting practice owners don’t host webinars. Why not?

Here are some common objections:

• “I have no idea how to get started”

• “I wouldn’t know what to talk about”

• “It seems really complicated”

• “I haven’t got the time to devote to it”

If you’ve ever thought about starting a webinar but gave up for reasons like these, I invite you to join us in the 5-Day Webinar Challenge.

WHO IS 5DWC FOR?

5DWC is for CPAs who provide a ton of value but don’t have a lot of time or energy for marketing their accounting practice. 5DWC might be for you if you would like to:

1. Attract more potential buyers and build trust with them 

2. Increase awareness of your services

3. Differentiate yourself from other firms

4. Convert more buyers into high-paying clients

5. Connect with luminaries in your niche

WHAT IS 5DWC?

5DWC is an interactive online workshop designed to take you from zero to hosting your first webinar in just five days. You will work with me and a cohort of your peers through five lessons released daily:

Mon: Designing Your Webinar

Tue: Connect up Your Tech

Wed: Promote Your Webinar

Thu: Create Your Slides

Fri: Deliver Your Webinar

One short focused video lesson is released each day for five days. You can watch each lesson in about ten minutes. At the end of each, I’ll prompt you with a homework exercise.

Then, you jump into the Slack channel for the lesson and share your homework (or questions!) with me and the other participants to help each other stick to and work through the subject of the lesson.

By the time you’re done, you’ll have your webinar defined, your tech connected, your webinar posted on your website, and you’ll be inviting people to attend.

HOW IS THIS POSSIBLE?

Is five days enough time to launch a webinar that converts a dozen high-paying clients? Nope, and that’s 100% on purpose. The only way to create a webinar that converts buyers to clients is to start hosting webinars and improve with practice.

5DWC is specifically designed to get over any procrastination or perfectionist tendencies and actually get your webinar live. If you can run a Zoom meeting, you can host a webinar.